NEWS FROM UEFA
Screen star and football fan Millie Bobby Brown has joined
the Together #WePlayStrong campaign as an ambassador
A certain Stranger Things actor, a group of football-loving girls, and a surprise to beat all surprises – just another day in the world of UEFA’s Together #WePlayStrong women’s football campaign.
As teenage girls from across the UK arrived at Wembley Stadium on a wet Monday morning in London a couple of months ago, the stage was set. A huge, artificial football pitch had been constructed within the iconic venue the day before and, while impressive, this was not unexpected for the attendees – they were, after all, there for a football skills session.
A short time later, their faces told quite a different story as Together #WePlayStrong decided to reveal their newest ambassador, who also just happened to be one of the best-known young actors in the world right now: teenage icon, idol and hero Millie Bobby Brown. A surprise – to say the least!
Millie came to Wembley ready to play. The Stranger Things star quickly threw herself into the session, with freestyle lessons from fellow #WePlayStrong ambassador and former world champion Liv Cooke, as well as skills and five-a-side games with her new team-mates – demonstrating that all girls can enjoy the sport, regardless of level or capability.
“What I love about Together #WePlayStrong is its values – they’re not only centred around football but also friendship, confidence and equality too,” Millie said. “Having a kickabout with the girls was brilliant – it felt really cool to be part of a team and although it can be a bit daunting joining in a football session for the first time in a while, I had so much fun and would encourage any girl thinking about trying the sport to just give it a go.
“I think it’s important to find something that empowers you and gives you something to strive for. My journey into acting has so many parallels with these young footballers and it’s so inspiring to see how much confidence playing football gives them.”
Through the Together #WePlayStrong campaign, UEFA aims to make football more culturally relevant and aspirational for girls in their teenage years, when they traditionally drop out in large numbers. This collaboration provides UEFA with an additional platform to promote Together #WePlayStrong, its first pan-European campaign, which is an integral part of its five-year strategic plan to make football the number one sport for girls and women in countries across Europe.
You can watch Millie’s surprise football session at Wembley on the Together #WePlayStrong YouTube channel. Subscribe for new women’s football content every week.
'A SHARED PASSION'
TOTAL FOOTBALL, TOTAL ACCESS
UEFA and the Centre for Access to Football in Europe (CAFE) have worked closely together since 2009 to ensure UEFA’s tournaments and finals are inclusive and welcoming for all.
There are over one billion disabled people living today – the world’s largest minority group. UEFA and CAFE are committed to making live football accessible. We call it Total Football #TotalAccess.
For the 2019 UEFA Women’s Champions League final, audio-descriptive commentary is being provided in Hungarian and English, giving many partially sighted and blind fans the opportunity to enjoy the match alongside their fellow supporters.
CAFE invites disabled fans to share images and feedback on stadiums they have visited
via the CAFE website. Visit www.cafefootball.eu and select ‘Stadiums’ from the menu to find ‘Ferencváros Stadium’ or ‘Budapest 2019’ and HAVE YOUR SAY on your experience. You can
also contact CAFE by emailing firstname.lastname@example.org, or follow them on Facebook and Twitter @cafefootball.
Local children will take centre stage in the opening ceremony
The UEFA Foundation for Children has invited teenage boys and girls from the Oltalom Sport Association (OSA) to participate in the UEFA Women’s Champions League final opening ceremony as centre circle carriers.
OSA has been using sport as a tool to improve self-esteem and promote a healthy lifestyle to people from disadvantaged backgrounds in the Budapest region since 2005. Central to their mission is the understanding that playing football with teams from other social groups enhances social integration.
OSA organises regular football training sessions and provides free equipment to homeless people, refugees and disadvantaged youngsters, as well as offering English lessons to boost employability. On the day before the final, the youngsters will also have the chance to meet players from both final teams.
Established in 2015, the UEFA Foundation for Children is a charitable organisation that defends the rights of underprivileged children by using the power of football to improve their lives, help them develop their potential and find their place in the community. The foundation has invested in 180 projects in 94 countries worldwide. More than 800,000 children have already benefited since its creation.